Are You an Informed Candidate?


In today’s day and age, there is no reason to not be an informed candidate. The typical job seeker is ill informed, asks simple questions and barely puts effort in the application process. This is similar to being an informed consumer, when purchasing a vehicle… Why walk into a car agency without having done previous research, comparing and contrasting other brands, style of car, etc.? The same goes for job candidates.

A Strong Candidate

What exactly is an informed candidate? It is a person who has done research on the company of interest and is aware of the company culture, processes and ways of engagement. This individual will produce great work, while merging and blending into the existing culture. These candidates also are brand advocates from within the company, encouraging others to join.

Their resumes are professional, including education, work, volunteer experience and so on. It is also enthusiastically committed to hard work, team work, honesty and creativity.

Useful Tools

Candidates often use websites, such as LinkedIn or Glassdoor, to do their job research. On Glassdoor, they see reviews left by previous employees of the company, as well as, the responses given by the companies. It is a triage process, addressing the pros and cons of each comment.

On LinkedIn, they can casually peruse options and make inquiries accordingly. There are resources, which can help guide them throughout the funnel, from the top, which includes broad research, to attending an interview, to the bottom of the funnel, which hopefully, is landing the job.

These websites are even available as apps for smart phones. By having even the slightest initiative, candidates can shine and stand apart from the crowd. If you want to learn more on how to be an informed candidate, contact us.